OnTap with Arctic Leaf delivers expert insights into e-commerce trends and topics

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Where Data Meets Design: Cultivating CLV through Data Science | Arctic Leaf

By: Catie Moyer, Marketing Associate | May 15, 2023 | 2 Minute Read

Imagine yourself with a fresh set of customer data from your e-commerce store...it's got all kinds of information on the types of things your customers buy, where they spend the most time on your site, and how quickly they checkout...now what are you going to do with all this incredible information?

If your answer is "Don't know!" then you're in good company. According to a study by Absolutdata, 68% of e-commerce businesses reported not effectively utilizing their customer data.

And that's where we can help with this month's edition of OnTap with Arctic Leaf!

With every OnTap discussion, we invite e-commerce merchants and industry leaders to have open, fun, and honest conversations. This series promises to deliver expert tips, tricks, and strategies around the most relevant industry topics from a panel of e-commerce heavyweights!

During this unique discussion, attendees heard from host Josh Garellek, Co-Founder & CEO of Arctic Leaf, our own Creative Director, Natalie Pucacco, and co-founder and Chief Data Officer at Tadpull, Eulalie (Lee) Cook. 

Those who joined us heard from these data and design experts about the future of customer data, reducing the distance between business and consumer for more personalized experiences, and how to implement that personalization in a meaningful way through design. We discussed the differences between experiential and data-driven design and how customer trends point to a happy marriage between both styles to satisfy the customer experience. And, of course, how all of this leads to creating customers for life!

Our panel of experts also covered:

  • The emergence and importance of zero-party data. 
  • How to capture customer data in a design-friendly way.
  • How to enhance communication between your business and your customers
  • And best practices for starting to implement predictive data analysis. 

If you want to gain important insights and hear interesting discoveries, watch the full discussion for yourself below! 


To learn a little bit more about our speakers, keep reading!


From the beginning, Josh Garellek has been passionate about technology, entrepreneurship, and building strong partnerships. After starting an independent gaming studio, he fused his passions together in a merger that gave life to the full-service e-commerce agency Arctic Leaf is today. As a recipient of Forty Under 40 by the Ottawa Business Journal in 2019, and a finalist for Top Business Owner in the 2020 Ottawa Awards, Josh has found success through expert innovation, creative marketing, and sales strategies.


OnTap Headshot ALI-1With 10+ years of experience, Natalie Pucacco is a noteworthy leader in e-commerce design and development and a versatile mentor in the industry. Cutting her teeth in mobile app store merchandising and design, Natalie grew into fields of animation, videography, event space design, book publishing, and podcast production. She eventually wound up in UI Design/Development and has spent the last four years with Arctic Leaf as Creative Director, pioneering master design systems and collaborating with clients to create strong brands in the e-commerce space. 



As chief data officer at Tadpull, Eulalie Cook is committed to helping midmarket companies easily collect, understand, and leverage their data to drive better business results. Her particular area of focus is at the intersection of qualitative and quantitative methods for uncovering how e-commerce companies can better compete off data. Using these insights, Lee leads a team of software engineers and data scientists focused on applying pragmatic solutions to produce scalable results that inspire confidence for investors and owners.


Now that you're all caught up, we'd love for you to join us for future discussions! Simply click here and we'll make sure to add you to our early registration list.

As always, feel free to reach out to Arctic Leaf's Marketing Team if you have any questions about anything we covered in this discussion. We hope to see you soon!