Arctic Leaf is the product of Arctic Empire and NewLeaf. The two companies merged after a long history of working alongside one another, bringing together experience and specialties from different fields under a single name. With this merger, we’re posed to take on larger projects and involved applications more than ever before.
The “Arctic” part of our new name comes from Arctic Empire, a company started in 2010 that was originally focused on developing mobile games. At a size of just three people, all in different countries, Arctic Empire quickly grew across its four expansion office moves and six total site redesigns into a staff 17 members strong. With mobiles games that individually surpassed hundreds of thousands of downloads, Arctic turned its attention to the world of social media management, spurred by clients requesting more app development work, before transitioning to projects brought forth by many of the same clients asking for branding, logo and site design services. Arctic Empire would continue to grow, doubling down on its focus on web and applications development.
The “Leaf” portion of our name comes straight from NewLeaf, a company also started in 2010, interestingly enough, but focused on providing search engine optimization services. This wouldn’t last for long, as NewLeaf shifted to the development of wordpress sites because it was quickly realized that most clients were better served with a whole new site instead of optimization, what we call “band-aids”. By 2014, NewLeaf started working on Shopify sites, and pushed out over 100 projects by the end of its first year working on them. Come 2015, the company had grown to five employees - and then to nine before the years end. By the end of 2016, NewLeaf now sported 16 employees and had taken on development of websites on the refreshed BigCommerce platform in addition to its previous offerings, and had filled out the top floor of its own building - a far cry from the home office it all started in!
It was in 2015 that both companies began working with one another through a mutual client that proposed a proprietary crowdfunding platform. Arctic would handle the backend and NewLeaf would polish up the UX design and push out marketing efforts. This trial by fire forged a strong synergy between the companies and by September of 2017, the Founders of each company were sitting down at a restaurant in Ottawa near Arctic and the talks of a merger came up. After nearly two years of closely supporting one another, it was a natural decision and would help cement the relationship and maximize efficiency and the suite of services both companies could offer. From these discussions the primary mission behind Arctic Leaf was born; to provide CRO and UX focused design and development services for custom web applications and ecommerce stores.