The “Leaf” portion of our name comes straight from NewLeaf, a company also started in 2010, interestingly enough, but focused on providing search engine optimization services. This wouldn’t last for long, as NewLeaf shifted to the development of wordpress sites because it was quickly realized that most clients were better served with a whole new site instead of optimization, what we call “band-aids”. By 2014, NewLeaf started working on Shopify sites, and pushed out over 100 projects by the end of its first year working on them. Come 2015, the company had grown to five employees - and then to nine before the years end. By the end of 2016, NewLeaf now sported 16 employees and had taken on development of websites on the refreshed BigCommerce platform in addition to its previous offerings, and had filled out the top floor of its own building - a far cry from the home office it all started in!