Learning Center

Survey Your Way to Email Segmentation Success

By: Holly Kindzierski, Copywriter | May 10, 2024 | 2 Minute Read

Looking to elevate your email marketing? Say hello to email segmentation! By dividing your email list into smaller segments based on demographics, behavior, or preferences, you can deliver personalized content that resonates with each customer group. And the best part? Using surveys to build segmentation can be a fun and effective way to gather valuable insights from your customers. Just keep it short, simple, and incentivized! By following best practices for customer surveys, you can create a positive and engaging experience for your customers while generating valuable feedback to build stronger relationships and achieve greater success.

Why You Need to Segment Emails

Email segmentation is an important element of email marketing. By dividing a large email list into smaller segments based on demographics, past behavior, or preferences, businesses can send personalized content to each group, improving open rates, click-through rates, customer engagement, and loyalty. This targeted approach encourages customers to take relevant actions, such as making a purchase or signing up for a service, resulting in increased revenue and ROI. Overall, email segmentation helps businesses optimize their email campaigns and achieve greater success.

Using Surveys to Build Segmentation

Surveys can be a valuable tool for building email segmentation. Follow these steps to successfully incorporate them into your email marketing strategy:

  1. Define survey objectives and questions: Clearly define what information you want to gather from customers, and create survey questions that will help you collect the necessary data.

  2. Analyze survey results: Once you have collected responses, analyze the data to identify patterns and insights. This information will help you create customer segments based on shared characteristics or preferences.

  3. Create customer segments based on survey data: Use the insights gathered from the survey to divide your email list into smaller, more targeted segments. For example, you could segment customers based on their age, interests, or past purchase behavior.

  4. Personalize email campaigns for each segment: Tailor your email content and messaging to each customer segment. Use the information gathered from the survey to create personalized emails that resonate with each group, improving engagement and conversion rates.

By using surveys in this way, businesses can build more effective email segmentation, delivering targeted content that resonates with each customer segment.

Best Practices for Customer Surveys


A lot of businesses shy away from surveys because they don’t want to annoy their customer base. And it’s true, there are good and bad ways to send surveys. As long as you follow these best practices, you will be one of the good senders, and your customers will enjoy providing you with much-needed feedback.

  • To maximize response rates, keep surveys short and to the point. Focus on gathering the most important information and avoid asking irrelevant or unnecessary questions.

  • Use clear and simple language in your survey questions to make them easy to understand. Avoid jargon or technical language that might confuse respondents.

  • Consider offering an incentive, such as a discount or free gift, to encourage customers to complete the survey. This can help increase response rates and provide a positive experience for customers.

  • After sending the survey, follow up with respondents to thank them for their participation and provide any promised incentives. This helps build goodwill with customers and encourages them to participate in future surveys.

By following these best practices, you can create effective surveys that generate valuable insights and help build stronger relationships with customers.


Email segmentation doesn't have to be an overwhelming task! By using customer surveys, you can gather the information you need to personalize your email campaigns and create targeted content that resonates with each customer segment. So what are you waiting for? Start surveying your way to email segmentation success today!


Looking for more on email marketing segmentation? Check out our blog post on How to Use Email Flows to Recover Lost Revenue to learn more or reach out to us directly at info@arcticleaf.io.

Arctic Leaf is a digital agency with over 10 years of e-commerce experience serving clients of all industries. Our entire team is Baymard UX certified and our amazing developers can build everything from simple Shopify themes to fully custom headless experiences.