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Harnessing the Power of AI: Content Marketing Edition | OnTap Lite

By: Catie Moyer, Marketing Associate | Oct 20, 2023 | 2 Minute Read

OnTap Lite with Arctic Leaf returns with our new spin on the in-demand discussion series. Arctic Leaf's in-house experts join the discussion on trending industry topics and tried and true methodology, all in 30 minutes or less!  

Every OnTap Lite discussion promises to deliver expert tips, solutions, and strategies from a rotating panel of unique e-commerce insiders. We're kicking off our AI series, Harnessing the Power of Artificial Intelligence, by tapping into the vast world of content marketing and copy.

During this discussion, we're joined by Arctic Leaf Copywriter, Holly Kindzierski, illumating the murky waters of generative AI and content creation. 

With our Co-Founder and CEO, Josh Garellek, Holly spoke about how she uses AI to enhance and streamline copy for Arctic Leaf clients, and how the copywriter plays a vital role in editing for tone, structure, word choice, and accuracy. Ethics and authority were hot topics and you can rest assured, OnTap Lite taps into subjects like:

  • How AI is used in content writing & creation
  • What are the benefits? What about the drawbacks?
  • How to use AI in your business strategy
  • The outlook of AI in Content Marketing

Ready to watch the full discussion? Click below! 


Here are the top 4 most asked questions surrounding AI and Content Marketing and the answers from our experts!

Question: Can Artificial Intelligence replace humans?

Answer: No. While AI can assist with tasks like content generation and optimization, human creativity, emotional intelligence, and contextual understanding remain essential for crafting compelling and nuanced content.

Question: Is AI ethical in Content Marketing?

Answer: It can as long as it is used transparently, respects user privacy, and addresses biases. Ethical concerns arise from potential misuse, so responsible implementation and oversight are important.

Question: Can Artificial Intelligence enhance copywriting? If so, how? 

Answer: AI enhances copywriting by providing an always-available platform for brainstorming, creating foundations such as outlines, editing, suggesting improvements, and personalizing content based on data. It greatly improves efficiency and productivity!

Question: What AI tools are out there for Copywriters? 

Answer: Top options include GPT-3, Copy.ai, and Writesonic.


To learn a little bit more about our speakers, keep reading!

Josh Garellek CEO and Co-founder at Arctic Leaf hosts our discussion series, OnTap

From the beginning, Josh Garellek has been passionate about technology, entrepreneurship, and building strong partnerships. After starting an independent gaming studio, he fused his passions in a merger that gave life to the full-service e-commerce agency Arctic Leaf is today. As a recipient of Forty Under 40 by the Ottawa Business Journal in 2019, and a finalist for Top Business Owner in the 2020 Ottawa Awards, Josh has found success through expert innovation, creative marketing, and sales strategies.


Holly kindzierski copywriter at Arctic Leaf talks about generative aiHolly Kindzierski is an author, artist, and product manager with a passion for the written word. Currently a copywriter at Arctic Leaf, Holly manages a writing-focused YouTube channel and a spooky channel for the historic tourism organization Haunted Montreal. She also serves as Municipal Liaison for NaNoWriMo Montreal. In 2023, Holly founded The Stygian Society, a small press championing "art for art's sake." Her debut novel, "A Time When Demons," was published in 2022, and her poetry is featured in "The Stygian Collection" (2023). Holly dedicates herself to mentoring writers through her YouTube channel and Discord community which is why she launched "The Writing Craft Podcast" with fellow AuthorTuber Jenna Streety this year. 

Now that you've dipped your toes in the realm of AI and Content Marketing, we'd love for you to join us for future discussions! Holly is only the first of many Arctic Leaf panelists to discuss the interesting topic of AI, so keep your eyes out for our upcoming OnTap Lite sessions.

As always, feel free to reach out to marketing@arcticleaf.io if you have any questions about AI, content marketing, or anything else we covered in this discussion. Cheers, and we hope to see you soon!