Using the power of BigCommerce and the beautiful palate of the MCG products, we’ve created a stunning and adaptable website that is continuously being improved through customer data and our expert’s industry insights.

View the BigCommerce Case Study →

  • Custom Design
  • UX Research & Prototyping
  • Custom App Development
  • Custom BigCommerce Theme Development
  • Aws Infrastructure Management
Average Page Time
24 Month Revenue
24 Month AOV
24 Month Transactions
Bounce Rate

The Path to Purchase

  • We reduced the number of clicks from first impression to order confirmation.
  • Users can purchase directly from the category view and see a clean preview of their cart contents without navigating to the cart.
Better Context

Making Choices Easier

Given the complex nature of the product, we found that many customers struggled to narrow their browsing experience down from the navigation menu with all the scientific names.

Making use of a mega menu with images on hover has helped make this process much easier for each browser.

  • Custom Mega Menu
  • Sub-Category Hover Images
  • Lazy Loaded Images for Performance Optimization
Image Rich

Modernizing the Approach

Homepage Before
Mountain Crest Gardens homepage before image
Homepage After
Mountain Crest Gardens homepage after image

Before & After Photos

Here are just a couple before and after photos. The home page has transformed into a rich colorful table of contents with a clear hierarchy and more thought given to the order of each element and its representation.

The product pages now have star ratings and a more intuitive wishlist experience. The product details have been reworked to help provide all the very in-depth plant specifications in an easily digestible format that is also aesthetically pleasing.

Product Page Before
Mountain Crest Gardens product page before image
Product Page After
Mountain Crest Gardens product page after image
Copy of add-to-cart_edit_2
Fewer Clicks

Swift Shopping

  • Mountain Crest Gardens stressed that many repeat customers know the plants they want to order and thus never need to view the product detail pages.
  • In this refresh we included add to cart buttons on the category pages with quantity selectors to help speed up this repeat buying process and reduce clicks.
Get Quote

Contact Us Today

American Flag
United States
8 Rancho Circle
Lake Forest, CA 92630
Canadian Flag
400 Cooper St #901
Ottawa, ON, K2P 2H8