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Custom Design -
UX Research & Prototyping -
Custom App Development -
Custom BigCommerce Theme Development -
AWS Infrastructure Management
Simplified
The Path to Purchase
- We reduced the number of clicks from first impression to order confirmation.
- Users can purchase directly from the category view and see a clean preview of their cart contents without navigating to the cart.
Better Context
Making Choices Easier
Given the complex nature of the product, we found that many customers struggled to narrow their browsing experience down from the navigation menu with all the scientific names.
Making use of a mega menu with images on hover has helped make this process much easier for each browser.
- Custom Mega Menu
- Sub-Category Hover Images
- Lazy Loaded Images for Performance Optimization
Image Rich
Modernizing the Approach
Homepage Before
Homepage After
Product Page Before
Product Page After
Fewer Clicks
Swift Shopping
- Mountain Crest Gardens stressed that many repeat customers know the plants they want to order and thus never need to view the product detail pages.
- In this refresh we included add to cart buttons on the category pages with quantity selectors to help speed up this repeat buying process and reduce clicks.
