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CASE STUDY: MENLO CLUB

The men's fashion subscription service, Menlo Club, was built on the BigCommerce platform and integrated with MiniBC to facilitate the clothing subscription brand with room to grow. Our Arctic Leaf team designed a beautiful website and user flow that makes every customer experience easy and unique.

  • Custom Design
  • UX Research & Prototyping
  • Design Support
  • Development Support
  • Custom BigCommerce Theme Development
Revenue
79.2%
Average Order Value
253.6%
Conversion Rate
3.24%
Units Sold
101%

*Green up arrows indicate 4 month comparison from 2020 to 2021

Menlo 1.1
The Solution

Where it Began

The Menlo Club was looking to have their exclusive men’s fashion subscription service running smoothly, but also wanted the ability to easily make updates to their site.

Once the discovery phase was completed, we understood that they needed us to build and launch their site in time to get the winter collection public during the holiday season. Our team got to work on figuring out how it would all work together.

By partnering up with BigCommerce and the payment app team from MiniBC, we were able to address their needs and focus on making the most common user journeys absolutely seamless before launch.

View Site
Menlo CS 2
The Subscription Service

What it Looked Like

The key theme we wanted to maintain throughout The Menlo Club site redesign, and the subscription service, was to always keep them fresh!

Due to their limited inventory, it was important to make sure subscribers received premium access and exclusive benefits. These include:

  • One new box every quarter
  • Selections from a variety of different brands
  • Priority notifications of season launches
  • Access to members-only box add-ons
View Site
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Our Approach

Creating a Custom Experience

From a development point of view, the custom size selections for members was one of the trickiest elements to bring to life. This feature allows for members to pre-select their sizes so they are only shown items in their specific size.

Members are able to see items in their specific tastes, view pairing suggestions, and add-on options. Our team took what you can do natively with BigCommerce and stretched it even further in order to make a truly custom experience!

Menlo CS 3
Our Approach

Bespoke & Easy User Flow

This type of user flow has led to a significant decrease in purchase friction, and allows the member to feel more comfortable making purchases that they might ignore during a typical ecommerce shopping experience.

By including everything a member might need, the whole subscription process became easier, which helps increase AOV and positively impact the brand’s success.

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The Core Capsule

Every Season, Every Stage

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Menlo CS 4
Post Launch

Always With You

Since The Menlo Club site launched, our Arctic Leaf team has continually made improvements on the site. Working in collaboration with their team, we have added more branded elements, used UGC effectively, and we are even building them some back end apps to improve their merchandising experience!

Ready to Join the Club?

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Contact Us Today

American Flag
United States
949.377.1301
8 Rancho Circle
Lake Forest, CA 92630
Canadian Flag
Canada
613.519.8501
70 Bongard Ave
Ottawa, ON, K2E 7Z9

American Flag
United States
949.377.1301
8 Rancho Circle
Lake Forest, CA 92630
Canadian Flag
Canada
613.519.8501
70 Bongard Ave
Ottawa, ON, K2E 7Z9