-
Platform Migration -
Email Marketing -
Flow Configuration and Lead Capture
What They Needed
The DEMDACO brand specializes in curating artisan gifts and home decor items to foster meaningful connections in the lives of their customers. Under DEMDACO, the Willow Tree brand furthers that goal and seeks to heal, comfort, and inspire through their collection of unique, hand-carved sculptures by artist Susan Lordi.
As their business grew, DEMDACO began looking to expand their email marketing impact to increase conversion. They wanted a provider that would not only offer a more customized experience for marketers, but one that would also integrate easily with BigCommerce, their e-commerce platform.
Finding the Right Platform
As a partner, Arctic Leaf was able to connect the brand directly to Bloomreach’s experts, allowing them to explore the platform and ensure our team was in touch with their needs. With its integration with BigCommerce, flexible tools, and rich data reports, Bloomreach proved to be the ideal candidate for DEMDACO. Working closely with DEMDACO, our team created a streamlined migration and flow setup strategy tailored to their new platform.
Within a few months, the Arctic Leaf team completed migration of DEMDACO’s data and shifted gears to focus on optimizing campaigns. Our first stop: recovering lost revenue and revamping the brand’s segmentation strategy.
Frequency Policy
Bloomreach’s frequency policy is a feature which limits the number of emails sent to customers and subscribers, allowing a brand finer control over unsubscribe, complaint, and spam rates.
The Arctic Leaf team recommended using the Smart Newsletter Policy and updating the brand’s segmentation strategy to better align with their audience. As a result, we saw a significant increase in open rate and click rate as well as a nearly 70% decrease in bounce rate.
Continued Optimization
To continue ramping up email performance and draw in more revenue, our team is building out additional flow optimization strategies. With campaign audits and in-depth flow analysis, our team aims to identify the gaps where new flows might better capture the brand’s audience.
