Case Study: The Deck of Many
Using the best features of Klaviyo, we created an email marketing strategy for a company that knows how to play. The Deck of Many brand offers options for all gaming tastes, so our goal was to help draw more people to know who they are and truly be entertained by their games!
UX Research & Prototyping
Custom Shopify Theme Development
*Green up arrows indicate 12 month increase from 2019 to 2020
What They Needed
The brand was looking for more consistent campaigns with relevant content that stemmed from a deep understanding of their end user. They wanted to increase their mailing lists while still targeting the right audience at the right time. In addition, they wanted to grow their revenue so they could continue producing creative and exciting games for their players.
How Arctic Leaf Helped
When we began working with The Deck of Many, they wanted a complete overhaul while keeping our strategic email marketing plan intricately tied into their brand. We began by gaining a deep level of insight and understanding into their unique brand voice. This allowed our team to effectively market to their audience in perfect synergy.
Leaning on Klaviyo for automation, we designed bespoke campaign flows focused on creating the best customer experience that authentically highlighted the beautiful games The Deck of Many produces. We created a detailed marketing calendar to make calculated decisions and schedule their series campaigns in advance. Today, we continually test and optimize our strategy to ensure we are always driving their business forward.
Black Friday Mega Sale
This campaign was created with the gamer in mind, and just in time for the holidays. Consisting of five strategic emails, this campaign highlighted favorite products and bundles, incredible savings, and a sense of buying urgency to help increase their revenue inside of 18 days.
- Average Open Rate: 10.28%
- Average Click Rate: 1.36%
- Orders Placed: 150+
When we started working with The Deck of Many, one of our goals was to support their current and future Kickstarter campaigns with customized email flows. These delivered their unique brand message and guided users to playtest before deciding which games they wanted to support. Ultimately this built strong brand affinity, product value, and loyal player retention.
- Average Open Rate: 32.28%
- Average Click Rate: 1.81%
- Supporters: 1.1K+
- Total Kickstarter Value: $3M+
Between mobile and desktop emails, we helped the Deck of Many achieve a significant increase in newsletter subscribers. Something that not only reflects relevant content, but an engaged audience.