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Case Study: Birdwell Beach Britches

Utilizing the most up-to-date features of Shopify Plus, we created an engaging and modern site design and e-mail marketing strategy for a company obsessed with quality and style. The Birdwell brand has been offering custom options to their clientele for years, so it was important for us to ensure a tailored online experience for each and every customer.

  • Custom Design
  • UX Research & Prototyping
  • Custom App Development
  • Custom Shopify Theme Development
  • AWS Infrastructure Management
Results
12 Month Revenue
66.46%
24 Month Revenue
248.68%
24 Month AOV
69.65%
24 Month Transactions
104.94%
Bounce Rate
91.58%
patch additions two mobile devices
Perennial

Patch Additions

  • Created unique UX visual pop-up builder that allows customers to preview custom items added to garments.
  • Increased AOV by allowing customers to add custom patches and buttons to garments.

 

View Customizer
Screenshot of Birdwell Beach Britches Cart
Screenshot of Birdwell Beach Britches Cart
Cart UI Modifications

Combined Multi-Line items in Cart

  • Made use of Shopify's front end to create custom line items for store.
  • Enables multi-SKU line items to be combined into one item in cart.
Birdwell_EZ_004 (1)
Full Custom Products

Advanced Custom Boardshort Builder

  • We've taken customs one step further - allowing customers to customize every aspect of the garment itself.
  • Customizations hook into fulfillment application for a seamless process.
Custom Configurator
Illustration of Shopify Plus Fulfillment App
Illustration of Shopify Plus Fulfillment App
Fulfillment App

Built Fulfillment App with Shopify API and Webhooks

  • Leveraged Shopify’s webhooks and API's to develop MEAN stack custom web application.
  • Made use of Ship Station’s APIs for fulfillment aspects.
  • Auto-produced custom production sheets for seamstresses.
Three mobile devices in a row displaying Birdwell Beach Britches Mobile Website
Three mobile devices in a row displaying Birdwell Beach Britches Mobile Website
UX Improvements

Optimized Mobile Navigation

  • Developed in-depth user behavior study and implemented a streamlined mobile design to fit consumer needs.
  • Used Hotjar mapping to create intuitive mobile navigation design.
  • Full functionality, including custom product building, on mobile devices.
Screenshot of Birdwell Beach Britches Webpage
Screenshot of Birdwell Beach Britches Webpage
Client Team

Collaboration

  • A culmination of our experiences in partnership with Birdwell's creative team.
  • Designed with adaptability and deliverability in mind.
  • Optimized for a seamless viewing experience.

 

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Contact Us Today

American Flag
United States
949.377.1301
8 Rancho Circle
Lake Forest, CA 92630
Canadian Flag
Canada
613.519.8501
430 Hazeldean Rd Unit 6
Kanata, ON K2L 1T9

American Flag
United States
949.377.1301
8 Rancho Circle
Lake Forest, CA 92630
Canadian Flag
Canada
613.519.8501
430 Hazeldean Rd Unit 6
Kanata, ON K2L 1T9