SEO stands for “Search Engine Optimization.” It is the process of improving the quality and quantity of traffic driven to a website from search engines. Focusing on keywords, linking, tags and meta descriptions, it’s a little bit different from what one focuses on when crafting an email.
So, what do search engine optimization and email marketing have to do with one another? Why is SEO important for your email marketing campaigns?
A Symbiotic Relationship
SEO and email marketing have a similar goal: to bring in customers organically, who will support your business through purchases or subscriptions. Therefore, it stands to reason that one could support the other - and they do!
Subscription
The most prominent benefit of the SEO-to-email pipeline is an increased email subscription rate. Try adding a signup form on your optimized landing page or blog post to entice readers to join your email list for exclusive info and offers. With top-notch SEO, you'll see a surge in site visits and a flood of email signups. Get ready for some serious brand interaction!
Segmentation
Did you know that SEO and email list segmentation can work together? By creating segments based on customers who responded to high-traffic keywords featured in previous campaigns such as holiday sales or blogs on specific topics, you can create a granular segmentation marketing strategy that will ensure high engagement in your campaigns. One of the best ways to gather this kind of data is by conducting surveys, such as "What kinds of products do you want to see sales for?" and creating segments based on the answers. For example, all of the customers who clicked on "handbags" should be created into a segment that will be included specifically for future campaigns featuring handbags on sale.
Subject
A/B testing is important in email marketing. It’s used to compare what works, and what doesn’t. With SEO, you get a head start! By doing keyword research, you’ll be arming yourself with the knowledge needed to create strong website content as well as strong emails.
Did you know that email subject lines with 50 characters or less result in 12% higher open rates and 75% higher click-through rates than emails with longer subject lines? Those are percentages that really matter!
Find strong keywords and use blogs to test what customers respond to. Then apply what you learn to your email marketing strategy and boost engagement.
Superior Leads
Shortcuts in digital marketing don't yield genuine results the way interested customers do. Purchased clicks and followers are not quality leads, but just surface-level solutions. Genuine interest from readers and sign-ups for your email list indicate real conversions. By testing strategies and keywords in content and email marketing, you'll focus on true engagement from audiences who will benefit you in the long run.
The Tools Are There. Use Them!
In conclusion, SEO and email marketing are a dynamic duo that can supercharge your digital marketing strategy. While Google's emphasis on expertise, authority, and trustworthiness may present challenges, the key lies in creating high quality content that resonates with your audience. By leveraging the power of SEO and email marketing together, you can unlock new opportunities, increase visibility, and ultimately connect with your dream clients in meaningful ways. So, gear up, get creative, and let your digital marketing prowess soar as you optimize your website for search engines and deliver engaging emails to your subscribers. The possibilities are endless, and the results can be truly remarkable. Dive in and make your SEO game stronger than ever. Happy optimizing!
Want to learn more about SEO, email marketing, or all things ecommerce? Check out our Learning Center to read what the experts at Arctic Leaf are saying or feel free to reach out to us directly at info@arcticleaf.io!
Arctic Leaf is a digital agency with over 10 years of e-commerce and email marketing experience serving clients of all industries. Our entire team is Baymard UX certified and our amazing developers can build everything from simple Shopify themes to fully custom headless experiences.
