The Future of Data with GA4 featuring Arctic Leaf and Marketing What's New
The Future of Data with GA4 featuring Arctic Leaf and Marketing What's New
In our first discussion of 2023, you will receive actionable insights into Google's next-gen data service and how it will benefit your e-commerce business.
→ Data Made Simple: Learn the important factors that impact your data and how to easily navigate Google's new analytics service as we move into a cookieless future.
→ Expert Tips and Tactics: Listen as Glenn Schmelzle, founder and marketing guru at Marketing What's New, and Jason Hackenberry, Client Success Manager at Arctic Leaf, as they show you how to capitalize on GA4 and its myriad benefits.
→ Open Conversation: Chance to ask industry experts questions and get real-time feedback.
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OnTap with Arctic Leaf is a discussion series where both merchants and industry leaders are invited to have an open, fun, and honest conversation. Every discussion promises to deliver expert tips, solutions, and strategies from a rotating panel of unique e-commerce heavyweights!
Join the Discussion!
February 2nd @ 11am PST
Who You Will Hear From
CO-FOUNDER & CEO, ARCTIC LEAF
Josh Garellek
From the beginning, Josh has been passionate about technology, entrepreneurship, and building strong partnerships. After starting an independent gaming studio, he fused his passions together in a merger that gave life to the full-service e-commerce agency Arctic Leaf is today. As a recipient of Forty Under 40 by Ottawa Business Journal in 2019, and finalist for Top Business Owner in the 2020 Ottawa Awards, Josh has found success through expert innovation, creative marketing, and sales strategies.
Arctic Leaf is the product of Arctic Empire and NewLeaf. The two companies merged after a long history of working alongside one another, bringing together experience and specialties from different fields under one single name. With this merger, we’re positioned to take on larger website projects and involved applications more than ever before. Receiving 6th place in Ottawa's Fastest Growing Companies list in 2019, the primary mission behind Arctic Leaf is to provide CRO and UX/UI focused design and development services for custom web applications and e-commerce stores.
CLIENT SUCCESS MANAGER, ARCTIC LEAF
Jason Hackenberry
With over 10 years of experience in e-commerce, visual merchandising, and operations, Jason is responsible for the strategic commitment to deliver qualitative and quantitative success to online merchants. With 700+ Arctic Leaf site launches and growing, Jason plays an integral role of analyzing growth data and certifying results.
Arctic Leaf is the product of Arctic Empire and NewLeaf. The two companies merged after a long history of working alongside one another, bringing together experience and specialties from different fields under one single name. With this merger, we’re positioned to take on larger website projects and involved applications more than ever before. Receiving 6th place in Ottawa's Fastest Growing Companies list in 2019, the primary mission behind Arctic Leaf is to provide CRO and UX/UI focused design and development services for custom web applications and e-commerce stores.
FOUNDER & CEO, MARKETING WHAT'S NEW
Glenn Schmelzle
Glenn spent two decades in B2B organizations watching them waste marketing dollars. He got in early on using the Internet for marketing and helped bring in more leads, but it still troubled Glenn to see other businesses struggle to fill their funnels. In 2013, he started the Marketing What’s New agency to help demand generation teams have a net-positive profit contribution.
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Marketing What's New was founded in 2013. We are an Ottawa-based firm that generates leads for B2B companies. Specializing in digital campaigns, we're paid on results that tie to future revenue. We use analytics to optimize existing site content so it converts visitors into prospects. We stay at the forefront of the search marketing industry through our Google Partnership and share our knowledge online and at industry events.