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Avoid Accessibility Lawsuits w/ BigCommerce & accessiBe | Arctic Leaf

By: Arctic Leaf Team | Apr 12, 2021 | 2 Minute Read

We are back with a brand new topic of discussion in our series - OnTap with Arctic Leaf!

With every OnTap discussion, we invite e-commerce merchants and industry leaders to have open, fun, and honest conversations. This series promises to deliver expert tips, tricks, and strategies around the most relevant industry topics from a panel of e-commerce heavyweights!

Our second discussion was recently held in March. Attendees heard from one of our key hosts Josh Garellek, Co-Founder & CEO of Arctic Leaf, and two of our partners, Evan Smith, Senior Product Marketing Manager from BigCommerce, and Eli Freedman, Partner Success Team Leader from accessiBe.

Those who joined us received expert recommendations on making their ecommerce website accessible under ADA and WCAG standards to help avoid major legal ramifications. Our unique panel of speakers covered:

  • Why accessibility is important
  • The right time to look into it
  • When to use AI technology vs. manual remediation
  • Mitigating risks in the current legal climate
  • Real client stories
  • And more!

If you would like to watch the full discussion for yourself, gain important insights, and hear the interesting discoveries from the live Q&A, simply hit the play button below!


To learn a little bit more about our speakers, keep reading!


Josh Garellek's love for technology and entrepreneurship fused into starting an independent gaming studio, which then thrived into becoming a full-service agency. Arctic Leaf is now stacked with a 40+ skillful team in shared offices across North America. Josh drives his passions through tech, marketing, and sales. He enjoys meeting new people and making new connections. If you have any questions for Josh, feel free to reach out to him directly at josh.garellek@arcticleaf.io



evan-smith-headshotEvan is a 14-year ecommerce veteran who has served in a variety of sales, strategic partnership, and marketing roles. He has been at BigCommerce for 8 years and was a crucial team member in early growth initiatives all the way through IPO. Evan helps lead global go-to market initiatives and has focus areas and specialties in a variety of key strategic areas including international expansion, market positioning & messaging, CBD programs, and more. He is a native Austinite and enjoys spending his time outdoors with his wife, family, and friends. If you have any questions for Evan, feel free to contact him directly at evan.smith@bigcommerce.com


eli-freedman-headshotOver the past decade, Eli has developed a successful sales track record in a number of industry leading companies, from mid to high-tech. He is currently heading up the Partner Success department at accessiBe, the #1, Ai accessibility company that also recently went through a $28million dollar Series A completion funding! If you have any questions for Eli, feel free to reach out to him directly at eli@accessibe.com



Now that you're all caught up, we'd love for you to join us for future discussions! Simply click here and we'll make sure to add you to our early registration list in the future.

As always, feel free to reach out to marketing@arcticleaf.io if you have any questions about anything we covered in this discussion. We hope to see you soon!


*Disclaimer: Arctic Leaf is not a law firm. If you are looking for legal advice about ADA compliance, please consult an attorney.