IronMan 4x4 America Hero Image


Using the power of BigCommerce, we redesigned and developed a bespoke e-commerce store for automotive parts manufacturer and supplier, IronMan 4x4 America. IronMan 4x4 America’s extensive portfolio of on- and off-road products required an organized, informative, and user-friendly e-commerce website.

  • Custom Design
  • UX Research & Prototyping
  • Custom Search App Creation
  • Custom BigCommerce Theme Development
12 Month AOV
Year Make Model search options on the Ironman 4x4 America website
Fit My 4x4

Custom Search Function

With IronMan 4x4’s extensive catalog of products, we developed a custom “Year, Make, Model” search function that allows users to search for parts compatible with their vehicle.

  • This tool enhances user experience by narrowing the search process and directing users to products that meet the unique specifications of their vehicle.
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ronMan 4x4 America Custom Search Result
IronMan 4x4 America Bespoke Homepage Content Design
Informed Decision-Making

Bespoke Homepage Content

A custom content section on IronMan 4x4’s homepage allows the client to dynamically replace lifestyle content connected to their products to better speak to their target audience and encourage conversion.

  • Each tab includes a section for a short, informative description and a curated set of product recommendations related to the topic at hand.
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IronMan 4x4 America Bespoke Homepage Content Design
ronMan 4x4 America Improved Context
Safer. Stronger. Smarter.

Improved Context

To simplify the complex nature of IronMan 4x4’s products, the website provides detailed information in several areas, helping users make well-informed choices.

  • On top of the “Year, Make, Model” search function, the site also includes an intuitive, 3-tiered category structure visible in the menu navigation and on the Homepage.
  • Each category page includes a detailed category overview to give better context into the types of products available under each section.
  • Each product page breaks out the product description in both paragraphs and bullet format and includes a specifications tab, offering multiple ways for users to understand the product details.
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ronMan 4x4 America Improved Context
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8 Rancho Circle
Lake Forest, CA 92630
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400 Cooper St #901
Ottawa, ON, K2P 2H8